Clean beauty is a recent trend linked to consumers’ search for transparency in cosmetic products. But how do brands actually commit to it? ALPOL Cosmétique analyzes clean beauty and shares with you its commitments on the trend.read more
Holistic beauty, a term becoming increasingly popular and used in the fields of skincare and well-being. ALPOL Cosmétique takes the lead by creating Tradi’Cinal Beauty Med – a skincare beauty range inspired by traditional Chinese medicine.read more
The ongoing Covid-19 pandemic is disrupting consumers’ behaviour, bringing substantial shifts in demand. As a result, the beauty industry has been majorly challenged.
The Covid-19 crisis created new consumers’ skin care needs in response to the aftereffect of excessive mask wearing and hand wash. ALPOL Cosmetique examines its likely effects on the skin care products category and puts skin care solutions forward.
Only 25% of consumers find that beauty products are specifically adapted to their needs and suit their skin type.
Driven by consumers’ rising desire for skin care products that perfectly match their needs, lifestyle and environment, the personalised skin care market is booming.
Confronted with ecological emergency and increasing pressure on resources, the cosmetics industry is working to reduce the environmental impact of its products. And this includes its beauty packaging, that represents a significant part of the total carbon footprint for skin care products. Which begged the question: where are we at with cosmetic packaging? ALPOL Cosmetique decodes packaging trends.read more
Customized beauty has been on the rise lately with skin care products developed according to our own tastes and skin nature. ALPOL Cosmétique analyzes this trend and presents its range of cosmetic serum – Your Serum.read more