In recent years, consumers have become more conscious of the ingredients they use on their skin, wanting healthier and more natural cosmetics. As a result, they initiated strong movements for organic and natural cosmetics that promise to be better for both the body and the planet. Concepts, such as clean beauty, green beauty, or zero waste cosmetics have emerged pushing for sustainable beauty: a fastly growing market. In this article, the ALPOL Cosmetique’s teams dig into eco-friendly skin care emerging concepts, principles, advantages and beauty brands commitments.
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