Today, companies willingly integrate corporate social responsibility initiatives within their strategic business management in order to improve their overall performance and add value to their brand. Although CSR activities are voluntary-based, developing and implementing a corporate social responsibility strategy make firms contribute to sustainable development. What sustainable challenges is the cosmetics industry facing? Here’s an outline of corporate social responsibility goals and good practices in the cosmetics business.read more
Thanks to more than 70 years of expertise in cosmetic field, ALPOL Cosmétique supports you every day in your project. With “Le mag’ “ we decrypt sector news for you, and let you know all about news and changes. Through 4 thematics, you can trust our opinions and eye expert to know and understand everything! Market, consumer and product trends, regulatory changes, etc: everything will be known about designing the product of the future!Follow us
The global economic & Covid-19 crisis has had a major impact on consumer behaviour and needs, disrupting consumer codes of many economic industries, including the beauty industry. Post-Covid-19 macro trends have emerged like the consumption of more sustainable, more ethical, more local and even fully patriotic beauty products. Consumers now favour local beauty. What triggers such a local consumption move? How is the beauty industry staying ahead in the market? ALPOL Cosmetique looked into this beauty trend.read more
Developing a skin care sunscreen range can be a real struggle. It is a long, tedious and complex development. Simply because sun protection products must meet a number of requirements including: skin protection from sun damage, sunscreen market trends, effectiveness of the formulation, health protection, environmental-friendly formulation and beauty packaging, etc.
How to develop sun care products with a broad sunscreen? ALPOL Cosmetique recommends its best practices to achieve effectiveness.read more
One of the consequences of the 2020 global pandemic will have been the major raise of awareness among individuals of the balance between their inner and outer well-being. As a result, it has set new trends in the beauty industry, including that of indulging oneself to mindfulness treatment. Welcome to the holistic skin care routine era! ALPOL Cosmétique looks into the trend and explains how this beauty routine can be applied to our everyday life.read more
Are you a French cosmetic brand searching for Asian market penetration? Are you looking into distributing your French beauty products to the Chinese market but you don’t know how to get started? ALPOL Cosmétique reviews the Chinese market, the opportunities it brings and shares with you the key points to setting up your French cosmetic brand in China.read more
Faced with the growing demand for skin care treatments that are specifically suited to the consumer’s skin type, ALPOL Cosmétique innovates with its Absolu Concentrate face serum range. Analysis.read more