The global economic & Covid-19 crisis has had a major impact on consumer behaviour and needs, disrupting consumer codes of many economic industries, including the beauty industry. Post-Covid-19 macro trends have emerged like the consumption of more sustainable, more ethical, more local and even fully patriotic beauty products. Consumers now favour local beauty. What triggers such a local consumption move? How is the beauty industry staying ahead in the market? ALPOL Cosmetique looked into this beauty trend.
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