Clean beauty is a recent trend linked to consumers’ search for transparency in cosmetic products. But how do brands actually commit to it? ALPOL Cosmétique analyzes clean beauty and shares with you its commitments on the trend.
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Clean beauty is a recent trend linked to consumers’ search for transparency in cosmetic products. But how do brands actually commit to it? ALPOL Cosmétique analyzes clean beauty and shares with you its commitments on the trend.
read moreThe ongoing Covid-19 pandemic is disrupting consumers’ behaviour, bringing substantial shifts in demand. As a result, the beauty industry has been majorly challenged.
The Covid-19 crisis created new consumers’ skin care needs in response to the aftereffect of excessive mask wearing and hand wash. ALPOL Cosmetique examines its likely effects on the skin care products category and puts skin care solutions forward.
Confronted with ecological emergency and increasing pressure on resources, the cosmetics industry is working to reduce the environmental impact of its products. And this includes its beauty packaging, that represents a significant part of the total carbon footprint for skin care products. Which begged the question: where are we at with cosmetic packaging? ALPOL Cosmetique decodes packaging trends.
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