Respect & New Br’earth

Green Beauty, also known as natural beauty, is a booming market in the field of cosmetics.
Consumers are more and more aware and alert to the possible damages beauty products they buy and use can have on their health and the environment. They have become more demanding to products composition as well as the origin of their raw materials.
Alpol Cosmetique looks into the Green Beauty trend, its properties and how to develop a natural beauty product.

Clean beauty is a recent trend linked to consumers’ search for transparency in cosmetic products. But how do brands actually commit to it? ALPOL Cosmétique analyzes clean beauty and shares with you its commitments on the trend.

What is this clean cosmetics movement? Is it a gateway to a truly cleaner and more effective cosmetics? Are its trends and positions destined to evolve? Are there any Clean Beauty labels? What are the success factors of this clean cosmetics?
ALPOL Cosmetics deciphers the subject with Pascal BROUSSE, founder of Trend Sourcing.

Confronted with ecological emergency and increasing pressure on resources, the cosmetics industry is working to reduce the environmental impact of its products. And this includes its beauty packaging, that represents a significant part of the total carbon footprint for skin care products. Which begged the question: where are we at with cosmetic packaging? ALPOL Cosmetique decodes packaging trends.

Today, companies willingly integrate corporate social responsibility initiatives within their strategic business management in order to improve their overall performance and add value to their brand. Although CSR activities are voluntary-based, developing and implementing a corporate social responsibility strategy make firms contribute to sustainable development. What sustainable challenges is the cosmetics industry facing? Here’s an outline of corporate social responsibility goals and good practices in the cosmetics business.