Due to this increased demand for personalised skin care and thanks to technological developments, cosmetics brands now offer ultra-personalised products: skin diagnosis, type of care to adopt, beauty routine, etc. Welcome to the connected beauty era!
How does it fit into the consumer experience? Why choose personalised skin and connected beauty as a brand? Do connected beauty or tailor-made care affiliate with clean beauty?
One of the pioneering brands in the field of personalised skin care is IOMA, a database that diagnoses each skin type to offer it the appropriate tailor-made cosmetics.
Its founder Jean-Michel KARAM, a well-known serial entrepreneur, took part in a webinar organised by ALPOL Cosmétique and answered questions on this topic.
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